Skip to content

Ok, so you are about to pitch your story to five, ten, twenty-five new leads. Easiest thing to do–Copy and Paste! Yes, surely that is the answer. And, I agree it is. You don’t want to waste all of your energies reinventing the wheel. If you have a crisp, clear, concise pitch that speaks to the needs of the people you want to reach, don’t mess with gold. But please do me a favor, edit before you hit send. That lovely pitch can be ruined by one simple thing–formatting. We have all had those experiences where you copy information from one place to another only to find that half of the message was left off, or a piece of one word merged with the next, or all the lines have shifted. It’s what I like to call the gremlins. Those little nasty critters working in the background to trip you up–and they want to trip you up. So, don’t let them.

Remember, even if you are giving the same pitch to hundreds of people, those individuals don’t want to feel like part of the nameless, faceless herd. More and more, people expect (and honestly deserve) personal, personalized and customized service. So give it to them. That doesn’t mean crafting a new email for every recipient, but it does mean being mindful of the simple things. Funky formatting visually clues people into the fact that they are receiving recycled material . It may not be a conscious thought, but people like a personal touch, and something as simple as formatting may knock that impression aside. Don’t make it obvious that you have copy and pasted your generic message to their very unique email address. All it takes is a moment (or two) to check your formatting to give someone that warm fuzzy feeling of individuality. And you, just might get one too!

Facebook Twitter Email

Share Our Posts

Share this post through social bookmarks.

  • Delicious
  • Digg
  • Newsvine
  • RSS
  • StumbleUpon
  • Technorati

Comments

Tell us what do you think.

There are no comments on this entry.

Trackbacks

Websites mentioned my entry.

There are no trackbacks on this entry

Add a Comment

Fill in the form and submit.

Thank You!

As a "thank you" gift for visiting my site during this holiday season, I would like to offer you10% off.

Mention my website and tell me how you found me, and 10% will be automatically deducted from your first invoice.

Happy Holidays!

Notice

This site may not appear correctly in Internet Explorer, but I invite you to download Google Chrome, Mozilla FireFox or Opera for full viewing. I apologize for any inconvenience.

Like, Tweet, Refer–Get $5

Spread the word and get $5 in credit towards any service of $25 or more.

* Like me on Facebook--Get $5 in credit.
* Follow me on Twitter--Get $5 in credit.
* Refer me to family, friend and associates--Get $5 in credit.

Simply mention you followed or liked me and receive $5 off your next service automatically. Referrals must provide your name/email address for you to receive credit. You may refer as many people as you would like and recieve credit for each referral.