Let readers focus on the information instead of the errors.
Typos are a distraction. They take the reader out of the moment. That is a moment stolen from your message. While nothing in life is totally without flaws, we can strive towards perfection. That effort might mean the difference between a buy-in and a bounce.
Generally it’s not just the caught typo that’s offensive. The message matters. Crafting the right message is pivotal to appealing to consumers. Polishing that message is necessary to earn their approval. This is true across the communications board, whether presenting your PhD research or unveiling a new ad campaign. Establishing the correct order and balance of information concerning the who, what, where, why, when and how of your message makes it easier for people to understand and champion your cause.
KEMPS Consulting offers a full range of editorial services to accommodate many needs. Professional and Personal. And because every person is unique, we take an individual approach to each project. There is no such thing as a one-size fits all anything. We will take the time to understand your situation and develop a plan to address your specific needs.