New York Metropolitan Area, Serving the World

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Your Voice, Your Brand

Who are you? What do you want to say?

communicationMP900382873 (small)

  1. the imparting or exchanging of information or news.
    • a letter or message containing information or news.
    • the successful conveying or sharing of ideas and feelings.
    • social contact.
  2. means of connection between people or places, in particular.
    • the means of sending or receiving information, such as telephone lines or computers.
    • the field of study concerned with the transmission of information by various means.
~Oxford Pocket Dictionary of Current English (Google)

Did you know words have power?

Around here, we are big on definitions. Words drive our lives and dictate our futures. Whatever your dogma most ideologies give credence to the power of words to form thoughts and therefore to create our reality. Okay, so I didn’t mean to get so deep but you can’t escape the fact that words have immeasurable value. So it’s a load question when I ask, how do you want to use them?

There is no right answer.

But there any number of wrong ones.

Communication is a sticky subject, subjective and objective all at the same time. We have dozens of rule books that determine the dos and don’ts of language. Every one of those rule books comes with loopholes. There just isn’t a single set in stone, hand to heart, true for all eternity rule. But there are solid suggestions and best practices. There are standards and styles. And in the controlled chaos there is structure and beauty. That structure and beauty is there to accomplish two things: to impart information and connect people.

That is the point.

If you’re message isn’t doing those two things, you aren’t communicating.

There is a sea of voices out there all shouting to be heard over the din, but they aren’t communicating. Everyone has a message these days. But the true test is whether or not someone receives that message and gains something from it. Having a voice isn’t enough. To become a brand is to have value that distinguishes you from everyone else and connects you to your audience. That is communication. And that’s what we specialize in.

Please contact me for more information.

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