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Lexiboost: “Dissemble” Caveat Emptor

Too Good to Be TrueBy Eileen Ramos

Dissemble (v.): to give a false or misleading appearance to; conceal the truth or real nature of. 2. To put on the appearance of; feign.

I try not to trust people or items at first glance. The packaging can be very misleading and not what I wanted or expected. Do you remember Furbies?  I was a little girl of around eleven when they were the must have toys of the late 90’s. They looked amazing and so cute in the commercials and how they can talk back and interact with you. But once I put in the batteries on Christmas morning, mine did an annoying bleating sound and you can hear the gears moving within the robot. They dissembled awesomeness but all I got was annoyance. That’s when I learned to not take ads and blurbs totally for what they are since they could be masquerading as something wonderful when you find out later it’s not. Same can go for online dating profiles and movie trailers. Just be aware that looks can be deceiving.

More Examples:

Skechers Settles $40M Lawsuit

Cosmetics Companies Accused of False Advertising (And it’s true!)

“Your Baby Can Read”–Not Really (Name Banned)

Eileen Ramos is an enthusiastic introvert who has a fervor for words.  She loves collecting them and seeing how they fit in, and expand, her world.  She’s a writer by day, sleeper by night (well, sort of) and she can’t wait to see what title she earns next. For more information or to link with Eileen, check out her LinkedIn profile.

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